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The Big Sausage Week celebration starts here!

The week-long event will champion all things great about sausages, encouraging retailers to submit recipes, flavour ideas and marketing tips to help get the public excited about sausage. Over the course of the week, we will be promoting all forms of sausages from around the UK and Ireland, culminating in Champion of Champions 2017.

Rod Addy, editor of Meat Trades Journal, said: “With over 85% of British homes buying sausages and 3.5 million meals containing sausage meat eaten every day, the sausage is a staple of our diet and should be celebrated. We want to give our sausages the respect they deserve by championing them during The Big Sausage Week! I urge all butchers and supermarkets to get involved with The Big Sausage Week and get customers to fall in love with sausage.”

For more on The Big Sausage Week, log on to or check out The Big Sausage Week on and Twitter at @BigSausageWeek.

The best part is you don’t have to wait until The Big Sausage Week to get involved – submit your ideas and recipes now and use the hashtag #BigSausageWeek

For more information on commercial opportunities surrounding The Big Sausage Week, contact Matthew Bingham on or 01293 846 572.

Full story from Meat Trades Journal

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