The week-long event will champion all things great about sausages, encouraging retailers to submit recipes, flavour ideas and marketing tips to help get the public excited about sausage. Over the course of the week, we will be promoting all forms of sausages from around the UK and Ireland, culminating in Champion of Champions 2017.
Rod Addy, editor of Meat Trades Journal, said: “With over 85% of British homes buying sausages and 3.5 million meals containing sausage meat eaten every day, the sausage is a staple of our diet and should be celebrated. We want to give our sausages the respect they deserve by championing them during The Big Sausage Week! I urge all butchers and supermarkets to get involved with The Big Sausage Week and get customers to fall in love with sausage.”
The best part is you don’t have to wait until The Big Sausage Week to get involved – submit your ideas and recipes now and use the hashtag #BigSausageWeek
For more information on commercial opportunities surrounding The Big Sausage Week, contact Matthew Bingham on Matthew.Bingham@wrbm.com or 01293 846 572.
Full story from Meat Trades Journal