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Suggestive sausage ad causes sizzle

A sexually suggestive ad campaign for smoked pork sausages has been rapped by the advertising watchdog.

The innuendo-filled radio adverts for Mattesons sausages asked listeners where they would like to “stick it”.

The Advertising Standards Authority (ASA) upheld complaints that the ads should not have been aired when children were likely to be listening.

It found that although the ads were not sexually explicit, and younger children were unlikely to understand, the innuendo was not appropriate for older children.

However, the watchdog rejected 21 complaints that the sexual innuendo made the adverts offensive.

It agreed with Kerry Foods, which produces the sausages, that the ads were meant to be a tongue-in-cheek and light hearted and were unlikely to cause serious offence.

The ASA ruled that the four adverts, broadcast on Forth One, Clyde Radio and Real Radio, must no longer be aired at times when children were likely to be listening.

Full story, including suggestive sausage picture, from the Press Association.

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