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Relaunch for Edwards of Conwy

Edwards of Conwy is a traditional  European award winning master butcher located in the historical town of Conwy, North Wales.  I was very pleased to read about Edwards of Conwy relaunching it’s sausage range in the supermarket sector:

Full story from Meat Info:

Edwards of Conwy is set to relaunch its sausage range into the supermarket sector with a fresh new look and expand his operation into meatballs.

The prize-winning bangers will be available in around 130 Tesco, Asda, Morrisons, Sainsbury’s and other stores throughout Wales, and a new range of Moroccan spiced meatballs and Italian style meatballs are available across Asda’s Welsh outlets.

Ieuan Edwards, who runs Edwards of Conwy, estimates he produces around 750 miles of sausage every year, with around 40 different sausages recipes.

The business has grown from a traditional high-street butcher’s outlet over the years, but Ieuan still keeps the shop at the heart of operations: “Generally speaking, we use our shop in Conwy as our research and development centre. We test out our new products in the shop and our customers soon tell us if they are any good.”

Supermarket sausages seem to be very much behind the offerings from butchers and it’s nice that consumers will get more choice.  Edwards believe that sausage making should be an art and not a science, not sure how this sits with supermarket desires for homogenous products, but fingers crossed it goes well.

You can also buy their sausages directly from their website:

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