Derbyshire farm shop Croots will be celebrating Farmhouse Breakfast Week this month by launching a new sausage.

Croots Breakfast Banger has been designed by the Duffield farm shop’s in-house butchers, and features pork, smoked bacon, black pudding, tomato, mushroom and egg.

The farm shop has become renowned for its sausages and now has a range of around 30, including the award-winning black pudding sausage which won a gold star in the Great Taste Awards 2009.

“Farmhouse Breakfast Week is now in its 11th year, and is a great way of promoting the wide range of breakfast products available from Derbyshire, the region and beyond,” said Steve Croot, owner of Croots Farm Shop, in Wirksworth Road, Duffield.

“It’s also a great time to launch our new Croots Breakfast Banger, which features many of the ingredients of a traditional English breakfast, and which we hope will be a real hit with our customers.”

Croots Farm Shop & Kitchen will be staging all-day breakfasts and special promotions on its sausages, bacon, eggs and some other breakfast items to mark Farmhouse Breakfast Week, which runs from January 24th to 30th.

“Breakfast is widely regarded as being the most important meal of the day, and there’s a really wide range of options available, like eggs, sausages and bacon, cereals, fruit and yoghurt,” said Steve. “We’re renowned for our breakfasts at Croots, as well as our sausages, but during Farmhouse Breakfast Week we’ll be selling breakfasts all day, and we’ll also have special offers in the shop on breakfast ingredients.”

Farmhouse Breakfast Week is a national campaign that aims to highlight the importance of eating a healthy breakfast. Farmers, producers, retailers and consumers across the UK are all getting involved to promote the value of starting each day with a good breakfast, and emphasising the wealth of regional products on offer.

Farmhouse Breakfast Week at Croots will have a Derbyshire flavour, with many of the items served up coming from the county. Taking centre stage will be Croots sausages, which are made using free range Packington pork by the in-house butchers at Croots. A selection from the 30-strong sausage range is on sale at any one time.

During Farmhouse Breakfast Week Croots Farm Shop will be serving up all-day breakfasts to mark the event and will also be offering a 10% discount on many breakfast items, such as sausages, bacon and eggs.

Croots is open Sundays from 10am to 4pm (café until 3.45pm), and from Tuesday to Saturday from 9am to 5pm (café until 4.30pm). It is closed on Mondays.

For more information visit www.croots.co.uk

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