The countdown has begun to the eleventh annual British Sausage Week and butchers are being urged to get their best bangers at the ready.
The week will run from 3-9 November and organiser BPEX is looking for sausages that pay homage to Britain. The regional influence can be anything from the locally sourced ingredients, the name or even the inspiration behind the recipe. As well as being hailed as the producer of one of Britain’s Landmark Bangers, the winning butchers will be presented with an award, certificate and a £150 cheque to donate to The Cystic Fibrosis Trust. The Landmark Bangers will also be placed on the official British Sausage Week map.
BPEX butchery and product development manager Keith Fisher said: “British Sausage Week is a popular annual event that honours the much-loved banger – and those that produce the many different varieties available today.
“The competition is a great opportunity for butchers across the country to showcase their quality products, as well as encourage customers to try a new variety and boost sales.”
The Landmark Banger competition is open to all retail and catering butchers. All they need to do in the first instance is simply send in their nomination before the end of August. BPEX will then contact butchers to confirm their entry and provide further information about the samples required for judging in September.
Butchers can also take advantage of increased publicity surrounding British Sausage Week 2008. Point-of-sale promotional kits, ideas for in-store activity, events, recipes and advice on generating positive PR are available from BPEX.
Competition entry forms are being sent out to butchers, but they are also available to download from www.porkforbutchers.co.uk or www.britishsausageweek.com. Alternatively, contact Jackie Hawkes on 01908 844107 or email email@example.com